Agility & flexibility key to smooth holiday sales

Susan Bowen

November 22, 2018


It’s hard to believe that we are once again in the lead up to the holiday season and saying goodbye to the last of the Autumn days. As people world-wide are getting ready for the holiday period, November starts the countdown to the end of 2018 with one of biggest sales events of the year- Black Friday and Cyber Monday.

In a shopping tradition that began in the US but has now spread across the world, millions of consumers are getting ready to hit the malls and go online to uncover the best seasonal deals (myself included)! Last year alone, in the US, we saw that digital transactions on Cyber Monday reached a record high $6.59 billion, a 15.8% increase from the previous year, with online sales overtaking bricks and mortar shopping for the first time ever!

As people increasingly opt to shop from the comfort of their own homes, the question that plays on the minds of all businesses operating online during this period, are we fully prepared to cope with the increased website traffic that this event entails?

IT infrastructure is a crucial component to business success and growth. In this digital age, we have seen a huge increase in demand from customers for a seamless online buying experience and so brands must work with technology providers to deliver this, in order to secure and win customer loyalty. Consumers have so much choice these days that Fast-Moving Consumer Goods brands must be slick and polished on all platforms.

The point is clear: retailers need to ensure they are using optimum IT solutions and are partnered with the appropriate technology provider to guarantee scalability during peak periods. Retailers have a number of essential online processes, including sales and stock management, that are reliant on their IT provider being agile, and flexible.

By continuing to offer the best technology along with an exceptional customer experience, here at Cogeco Peer 1, we know that we will continue to stand out from the competition and offer our customers the highest level of products and services in the industry.

The market may not be ready, but we certainly are. Bring on the shopping season!

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