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Bringing in the New Year with SD-WAN

Susan Bowen

December 19, 2018

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The last year has proven to be an eventful year for us at Cogeco Peer 1, with the launch of a number of new and noteworthy partnerships and launches. By offering the latest and greatest in IT services, solutions and partnerships, such as SD—WAN, Microsoft Azure and Dell EMC, we have been able to offer our customers the most advanced technology solutions.

This year we also announced significant investments in our network and our data centers – ensuring we continue to offer our customers infrastructure that is fit for the future.

So, what do we have in store for 2019? As part of this series of blogs, I would like to take the time to share with you some of the areas of focus for the next year.

Throughout 2018, while continuing to deliver best-in-class solutions and services, we also listened to our customers in an effort to better understand the IT issues that keep them up at night. Moving forward into 2019, our goal is to be ready with the solutions and services our customers require to suit their emerging needs.

An example of this is our SD-WAN offerings. Earlier in the year, we identified a large uptake in demand for SD-WAN in the enterprise, yet a cloud of confusion around the topic. I was recently interviewed for a feature in leading UK tech title, Computer Weekly on this very subject. What quickly became clear from chatting to the journalist was that very few companies can give a clear account of the technology and its business benefits, despite much hype.

In a nutshell, SD-WAN refers to the use of software to implement and manage the Wide Area Network. This includes the virtualisation of network functions and techniques to orchestrate the network centrally.

IDC recently estimated that the SD-WAN market will grow at a compound annual growth rate of 69.6 % to reach $8.05 billion in 2021. This growth will be driven by digital transformation, as enterprises shift to 3rd platform technologies, such as the cloud, and enterprise mobility solutions, as well as the continued popularity of public cloud-based software-as-a-service (SaaS) solutions. These factors will elevate the importance of the network for enterprises. Yet, while the need for SD-WAN is understood, it has become clear that very few really understand how it works.

For our part, over the coming months we will be going to the market to better define exactly where our customers and potential customers are in relation to this technology, and how we can ensure that we are providing best-fit solutions for individual business needs.

I can’t wait to take the momentum we’ve had in the last year into 2019, through a continued focus on bringing solutions that matter to our customers.


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