Choosing A Colocation Facility: The Importance of Location

Cristina Pizzagalli

January 25, 2017


Location, Location, Location… Deployment Efficiency & Scalability

When choosing to partner with a colocation provider, the location of their facility is usually the primary factor that will influence your decision.

Do you opt for a site that’s close to your own headquarters, or look at one that’s further afield? The latter option is often considered by organizations looking to expand into new, emerging markets, but can also cause unknown risks in terms of business continuity.

That’s why most companies choose to partner with a provider that has a facility in their home region.

Such an approach affords three main benefits:

1. A colocation facility located close to your organization’s offices means that your own IT staff can visit the site on an “as-needs” basis.
2. Closer proximity means lower network latency, so your organization’s applications and business-critical workloads will perform better.
3. Depending on where the majority of your customers are based, a more local colocation facility allows executives to show potential clients around the “factory” of your organization.

Look for a colocation provider that has built their facility with disaster recovery and business continuity at the forefront of their minds. A colocation data centre should be located in an area where it is as safe as possible from the effects of natural and manmade disasters. So even if an incident occurs at your organization’s offices – which results in an evacuation or renders them inaccessible – your critical infrastructure remains unaffected and operational.

Deployment Efficiency

Closely linked to the physical proximity of your colocation facility is deployment efficiency. After all, it will inevitably be your IT teams who will spend a lot of time on-site ensuring your infrastructure is moved over successfully and operating flawlessly.

Therefore, a crucial question to ask any potential colocation provider is how well-equipped they are to cope with your deployment demands.

Can new infrastructure be added at the drop of a hat and be online within a few hours? Or might daily operations be affected if additional IT assets need to be introduced into the environment at a later date?

Find a provider that is willing to give assurances regarding deployment efficiency. Even though it’s not something that can be easily measured or quantified, you’ll need to be able to demonstrate the provider’s willingness to ensure smooth deployments to your organization’s leaders and its business users.


While you will undoubtedly understand your organization’s current infrastructure needs, it’s not quite so easy to predict what they will be further down the line. This is especially true if you’ve got a fledgling business that could experience rapid growth in a short space of time.

A colocation facility must fill you with confidence when it comes to the exponentially expanding needs of your IT operations. You’re choosing colocation for all the benefits it provides, so you shouldn’t need to be looking for another partner going forward just because you’re expanding.

It’s also worth noting that additional infrastructure needs require extra power and cooling. A colocation provider may be able to show that they have the physical space to accommodate extra IT assets, but are their power infrastructure and cooling capabilities up to the task too?

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