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Rising to the top through cloud-based digital transformation

Tom Adams

January 14, 2019

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When it comes to IT infrastructure, ‘business as usual’ doesn’t cut it anymore. While C-suite execs may have their hands full delivering against top-line revenue objectives, they can no longer ignore the changes sweeping across the digital landscape.

According to market intelligence firm IDC, the disruptive impact of digital transformation is being felt across every industry. More enterprises than ever are ready to ‘flip the switch’ and massively scale up their initiatives to secure a leadership role in the digital economy.

In fact, IDC predicts that by 2020, 50% of enterprises will see the majority of their business depend on their ability to create digitally enhanced products, services and experiences. And, 70% will already be rolling out their organization-wide digital strategy. At this rate, it’s pretty clear that if businesses don’t adapt, they risk falling behind.

While cutting costs or boosting efficiencies are among the much-touted benefits of digital transformation, it’s really about transforming business in ways that weren’t possible before the onset of cloud.

Cloud solutions leading the charge

Hybrid IT is quickly emerging as a key component of the digital transformation strategy. This optimized cloud environment is particularly attractive because it allows businesses to quickly respond to emerging opportunities and market disruptions, including implementing emerging technologies such as, mobility, big data, analytics and IoT solutions. And, perhaps most importantly, improved time-to-market for new products and services, lower barriers to new markets, and an infrastructure that supports innovation are all factors that feed into those top line revenue objectives that keep the C-suite up at night.

The current reality is that while businesses are, in fact, already adopting digital solutions to transform their business, few have optimised those digital solutions for business success.

How cloud-based services can change the game

IDC also points out that newer solutions, like cloud computing, provide strong alternatives (not necessarily replacements) to traditional sourcing methods, such as on-premise, colocation, hosting and managed solutions. Of course, given restrictions related to legacy technologies, data sovereignty and regulatory conditions, existing hardware and software will remain viable sourcing options.

However, these traditional sourcing methods alone may not be able to meet the demands and the emerging technical requirements for business agility and digital transformation and that’s where Hybrid-IT solutions come into play.

Cloud-based services, cloud-native applications and hybrid-IT are indeed game changers. They allow any business of any size to leverage third-party IT resources with minimal disruption to their workflow. Plus, the mix-and-match nature of hybrid IT allows businesses to deploy what is needed, where it is needed to meet the requirements of stakeholder’s partner and customers alike.

It’s clear that digital transformation has evolved from “nice-to-have” to “must-have” and organisations that are unable or unwilling to evolve will be left behind. If that happens, the C-suite will have a lot more to worry about than growing their year over year revenue.

To find out more about your cloud options, and how Cogeco Peer 1 can help you on your journey to digital transformation, download ‘The Business Leader’s Guide to Digital Transformation in the Cloud’ here now.


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