Digital maturity laggards play catchup, consultants say

The gap between digital innovators and digital laggards has steadily expanded during the COVID-19 pandemic, and the benefits of digital transformation and innovation have become more pronounced. An Accenture study published earlier this month stated digital leaders now grow five times the pace of laggards, compared with two times prior to the pandemic. Deloitte’s digital transformation executive survey, meanwhile, revealed that “higher-maturity companies” were about twice as likely as their lower-maturity counterparts to report net profit margins and annual revenue growth rates above the average for their industries.