Aptum Blog

Cloud economics has become a board-level conversation. Are you ready to lead it with confidence? In conversations with IT and business leaders, one thing is clear: cloud costs are no longer just an operational concern; they’re now a strategic imperative. Finance teams are asking better questions. And today’s engineering teams are expected to make sustainable, […]

Ask ten people what “cloud” is, and most will say: “It’s where you host your stuff, like AWS, Azure, GCP, or wherever.” Fair. But also, incomplete. Cloud isn’t just about where your servers live. It’s about how you run them. The real shift, the one that delivers speed, cost clarity, and tighter controls, comes from […]

How to assess your workloads and build a cloud-smart infrastructure that fits. For the better part of a decade, the cloud conversation had been framed as a binary decision: public cloud or on-prem. Go cloud, and you were agile, modern, and scalable. Stay on-prem, and you were outdated, inflexible, maybe even behind. But that story […]

There’s a hard truth we don’t like to talk about. Work can break people.  I’m not talking about feeling tired after a long day or an occasional bad meeting. I mean grinding stress. That feeling of being squeezed dry and then asked for “just a little bit more”.  And while companies scramble to fix “broken” […]

I’m not a cloud architect. But after years of marketing tech solutions (and asking a lot of “dumb” questions) I’ve come to understand hybrid cloud better than most. And here’s the good news: you can too! When I first heard people talk about “hybrid cloud”, it sounded like a technical maze. I pictured endless servers, […]

The golden age of public cloud is over, and a more balanced future is taking shape. A Revolutionary Beginning The advent of public cloud services marked a transformative era in the technology sector. Providers such as Amazon, leading the way with the launch of AWS, followed by Google (GCP) and Microsoft (Azure), redefined infrastructure management, […]