Beaulieu
“Beaulieu’s website has experienced significant performance improvement and can now effortlessly handle peak website traffic.””– Rachael Goldstraw, Senior Marketing Manager, Beaulieu Enterprises
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Location
UK Industry
Tourism & Hospitality Website
www.beaulieu.co.uk Solution
Managed Private Cloud (Hosting)
Situated in the heart of the New Forest National Park and operated by Beaulieu Enterprises, Beaulieu is a popular and award-winning UK tourism attraction.
The park offers visitors a collection of attractions including Beaulieu Abbey a medieval abbey with roots dating back to 1204, when the land was gifted to monks of the Cistercian order, as well as Palace House, the ancestral home of the Montagu family.
However, one of Beaulieu’s best-known attractions is the world-famous National Motor Museum. The vehicles on display range from the earliest motor carriages to classic family saloons, to F1 racing cars and the museum’s 250 vehicle collection is one of the finest assemblies of cars, motorcycles and motoring memorabilia in the world. Beaulieu hosts a large number of motoring events throughout the year, ranging from the world famous International Autojumble, The Beaulieu Supercar Weekend and car rallies for popular brands such as Porsche, Aston Martin and Ford.
Business Challenge
- Beaulieu receives hundreds of thousands of visitors each year. For the third year running, the attraction has been awarded a gold accolade by national tourism agency VisitEngland, which named it one of the best visitor destinations in the UK.
- Within this context Beaulieu’s website is a key tool. It raises awareness about the attractions on offer and visitors use it to research Beaulieu and also take advantage of online discounted tickets.
- In short, Beaulieu needed a new website. One that would support traffic analysis and also scale during the months of April through October — Beaulieu’s peak visitor season — and also during peak times, for example, around specific events. Website traffic climbs to a peak in August, culminating with Beaulieu’s popular International Autojumble, an opportunity to find motoring treasures and elusive spare parts for classic car enthusiasts in early September.
The Solution
- Beaulieu spoke to Adventec, a Digital Commerce Agency, which suggested a hosted website platform from Aptum. “We have a strong relationship with Adventec and following their advice and carrying out due diligence on Aptum, it was clear its hosted platform would provide the website uptime and resiliency we needed,”
As fast as you want it to be. As reliable as you need it to be. A broad spectrum of managed services for servers, storage, databases, commerce and business applications. Backed by Aptum’s 24/7 expert support. We transformed business for Beaulieu, what can we do for you?
Talk to a Cloud ExpertBusiness Benefits
Effortless Handling of Peak Traffic
As always, the proof is in the pudding. Beaulieu’s website has experienced significant performance improvement and can now effortlessly handle peak website traffic.
Resilient and Robust
A clear indication that the Aptum website has been a success is that Beaulieu has had very few issues and today barely gives its website operations a second thought.
Strong Relationship
The relationship between Beaulieu’s IT partner, Adventec and Aptum is clearly an advantage for Beaulieu. This is a close partnership and one in which implicit trust based on long-standing experience is of great value.
Future Developments
It is now much easier for Beaulieu to track its website visitors. Goldstraw and her team now have a better idea of where visitors are coming from and where they are going within the site. This data is being used to gain greater insight into the browsing habits and behaviours of website users so the marketing team can better target its efforts by emphasizing what works and reducing what isn’t.
Effortless Handling of Peak Traffic
As always, the proof is in the pudding. Beaulieu’s website has experienced significant performance improvement and can now effortlessly handle peak website traffic.
Resilient and Robust
A clear indication that the Aptum website has been a success is that Beaulieu has had very few issues and today barely gives its website operations a second thought.
Strong Relationship
The relationship between Beaulieu’s IT partner, Adventec and Aptum is clearly an advantage for Beaulieu. This is a close partnership and one in which implicit trust based on long-standing experience is of great value.
Future Developments
It is now much easier for Beaulieu to track its website visitors. Goldstraw and her team now have a better idea of where visitors are coming from and where they are going within the site. This data is being used to gain greater insight into the browsing habits and behaviours of website users so the marketing team can better target its efforts by emphasizing what works and reducing what isn’t.