Channel Chief Interview – Michael Stephens

Michael shared his experience of engaging with the partner advisory council to seek feedback and improve operations, emphasizing the value of their feedback and how it helped him build strong relationships and find mentors within the council. He also discussed the importance of aligning with suppliers to enhance sales education and build trust within the partner ecosystem. Julian and Michael also engaged in a detailed discussion about the evolution of channel leadership, emphasizing the necessity of understanding the segmentation within the channel to create tailored programs.