The Channel Chat Episode 5: Cloud, AI and the Mid-Market Reality
Stretched IT teams. Rising hardware costs. Cloud bills under the microscope. In this Channel Chat episode, Aptum’s Global Channel Chief Vicki Patten is joined by Chad Muckenfuss, VP of Cloud at Telarus, to break down what’s really happening in the midmarket and how advisors and partners can start better cloud conversations with their customers.
They get into why budget pressure is driving hybrid cloud adoption, how AI-related chip and memory shortages are pushing hardware refresh costs through the roof, and why the co-managed IT model is gaining serious traction with lean IT teams. In this 30-minute session, they cover:
- How midmarket IT leaders are rethinking public cloud spend under board and PE scrutiny
- The real-world impact of AI on hardware availability and infrastructure costs
- Why the co-managed (co-source) model is replacing full outsource and insource approaches
- Simple discovery questions advisors can ask to open cloud and security conversations
- How Microsoft 365 backup gaps create an easy entry point for partners
- What data readiness means for successful AI implementation
This session is for channel partners, technology advisors, IT directors, and CIOs working with midmarket organizations who want practical ways to start cloud and managed services conversations.
Host: Vicki Patten
Global Channel Chief, Aptum
Guest: Chad Muckenfuss
VP of Cloud Practice, Telarus
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