Data is at the foundation of every organization. It has become as important to organizations as physical infrastructure like buildings and electrical systems. Data is vital to decision-making, profitability, productivity and impacts many other drivers of business success. As a result, the choice of infrastructure is critical to unlock the potential of data to maximize […]
The first few months for a new brand can be definitive in terms of setting the tone for the months and years ahead. I discussed my approach from the perspective of the CEO of Aptum in a recent podcast, where I outlined my priorities of establishing goals, building a knowledgeable, experienced team and then creating […]
The holidays are when we come together and share time with family and friends, but it is also a time for us to reflect on how fortunate we are at Aptum. As part of our Pay It Forward program, the Aptum teams around the world have the opportunity to support their communities. During the recent […]
When Darwin coined the phrase “survival of the fittest”, it did not mean the strongest or the most intelligent survives. Rather, it meant those most capable of strategic adaptability to change would ultimately succeed. The current economic, political and social environment we now operate in is exceptionally complex and unpredictable. To confront the rapidly evolving […]
The AdTech market has seen an influx of new providers and a wave of consolidations. But one thing that hasn’t changed is the need for speed – the margin of success in securing desired ad placements is measured in milliseconds. AdTech companies continue to refine their technology and delivery capabilities to get an edge on […]
