The holidays are when we come together and share time with family and friends, but it is also a time for us to reflect on how fortunate we are at Aptum. As part of our Pay It Forward program, the Aptum teams around the world have the opportunity to support their communities. During the recent […]
Recently, I had the opportunity to participate in a panel discussion of leading service providers at the Hosting and Cloud Transformation Summit presented by 451 Research. It was great to share ideas with peers and hear different perspectives on the industry. Of all the stats and information shared at the summit, one, in particular, stuck […]
When Darwin coined the phrase “survival of the fittest”, it did not mean the strongest or the most intelligent survives. Rather, it meant those most capable of strategic adaptability to change would ultimately succeed. The current economic, political and social environment we now operate in is exceptionally complex and unpredictable. To confront the rapidly evolving […]
The AdTech market has seen an influx of new providers and a wave of consolidations. But one thing that hasn’t changed is the need for speed – the margin of success in securing desired ad placements is measured in milliseconds. AdTech companies continue to refine their technology and delivery capabilities to get an edge on […]
The saying ‘data is the new oil’ first coined back in 2006, is now finally gaining ground among today’s mass media. We are now operating in a data environment, where data is the life blood of modern society and has undoubtedly revolutionised the business landscape as we know it. Data infrastructure is as important as […]
In a previous blog post, we shared the news that we’d be re-branding as a new company following our recent acquisition by Digital Colony. I’m delighted to announce that today is the first day we’ll be operating under our new name and brand — Aptum. Aptum means ‘adaptability’, an essential business trait that’s key to […]
